GAIL’S: BRITAIN’S POSHEST BAKERY?

5 has commissioned 1 x 60’, Gail’s: Britain’s Poshest Bakery? from Lion TV (an All3Media company) – a close look at the famous artisan bakery chain.

Gail’s has become a firm favourite for bread heads and pastry fanatics alike. With more than 150 branches and 40 more reportedly due to be opening in 2025, the bougie bakery is growing at record pace. 

As Britain embraces the sourdough revolution, 5 discovers what is behind Gail’s’ success and takes a look at the impact they’ve had on our shopping habits, our tastes and our appetite to pay so much more for pastries and luxury loaves.  

Kit Morey, Commissioning Editor, Unscripted, 5 said: “We take a timely look at the phenomenon that is Gail’s – the posh bakery gracing high streets, train stations and shopping centres across Britain.  In the 20 years since it first opened in London, Gail’s stores and their variety of artisanal baked goods are growing by the baker’s dozen.  We look at how it became one of Britain’s fastest growing bakeries, gentrifying areas, making high streets more desirable and beloved by the middle class.”

Sarah Sarkhel, Executive Producer, Lion TV said: “Gail’s is fast turning into a British Institution, and we are so glad to be exploring the magic recipe behind their meteoric success and the impact that the bakeries have on their surrounding communities.”

Gail’s: Britain’s Poshest Bakery? has been commissioned by Commissioning Editor, Unscripted, 5, Kit Morey.  For Lion TV, Executive Producers Daniel Pearl and Sarah Sarkhel.  Director: Chris Price-Morgan

For further information:

Press@channel5.com

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